When you start a restaurant business, you fancy bringing piles of customers through your doors and getting them hyped up over your best Italian food, delicious seafood recipes, or crunchy hamburgers. Well, it’s not just you, every restaurateur feels the same.
At some point, of course, you live the dream: numerous visitors waiting in the line, workers hurriedly serving the food, and cashiers processing the transactions. Technically, your restaurant is completely packed and we bet dollars to doughnuts that you are in the money and can’t be happier. However, long waiting times and queues can be an unpleasant sight for your customers. Not to mention, this spiteful situation and its impact can be very perilous for your business. Well, don’t sweat it – we have an excellent solution to nip this nasty problem in the bud, and it’s “Line Busting Approach.”
What is Line Busting Approach?
Line busting approach involves the use of latest technology such as mPOS devices to minimize your customers’ check out time. To put this approach into action, all you need is the latest mobile Point-of-Sale (mPOS) system, a reliable and strong Wi-Fi or Bluetooth connection, and a team of professionals that are willing to learn and comprehend this new technology. If you have all these things in place, you are good to go!
How Does Line Busting Approach Work?
In this, cashiers and other staff members work the line up to take customers’ orders faster using handheld devices like mPOS rather than using stationary terminals. Many people have a misconception that this approach is only about liberating your guests from tedious checkout lines. The truth is that many of the world’s leading retail brands are using this approach to minimize shoppers’ checkout time, boost customer service (which includes improving order accuracy and accelerating the speed at which orders are processed), and improve customer loyalty.
Why Should Restaurateurs opt for Line Busting Strategy?
According to experts, while taking the previous point into consideration, line busting provides employees more freedom so they can walk freely to different areas of the restaurant where customers need help with their orders and payments. Another discussed element they point out is the accessibility of customer information housed in the cloud-based apps. And, if done right, line busting approach can dramatically increase customer satisfaction and reduce wait time at your restaurant.
Let’s take a look at the benefits of implementing line busting strategy in your restaurant:
- Handle on-the-spot customer requests
In today’s busy lifestyle, people get the minimum amount of time to spend with their families and friends. It’s one of the main reasons why they prefer eating out or buying ready-made food from the fast-casual restaurants. Considering this situation, if customers do have to waste their valuable time, say half an hour, standing in the long queues or waiting for their Italian food, they would never return to the same place again, no matter how best Italian food tastes. So, how to get a grip on this tricky situation? The solution is mPOS systems or other self-service devices. Consider using kiosk machines, mPOS devices, and mobile apps that allow customers to place, pick up, and pay for their orders anywhere on the sales floor. Likewise, staff members can take orders and process payments without making the guests wait.
- Increase efficiency and engage more visitors
Retail stores using mobile point of sales devices are increasingly engaging customers on the sales floor and facilitating the customer checkout process. Systems that include both payment transaction and inventory management options automatically lead to more revenue and sales.
For example, orders placed using a self-service kiosk machine are directly transmitted to the kitchen without any delay. Consequently, prep staff and chefs immediately start to assemble supplies and prepare the requested dishes.
- Faster checkout for more revenue
This approach combines the power of e-commerce with the convenience of brick-and-mortar, thus escalating purchases. According to a recent study, reducing customer wait time just by seven seconds increases 1 percent market share of a fast-casual restaurant. You can serve three to five more customers if you are two to three minutes faster with each transaction. And, by using handheld tabs, servers can reduce the average checkout time by 8.5 minutes, which means more transactions and more revenue.
- Nullify the risk of exposing credit or debit cards to hackers
Last but not least, internet security is an utmost priority; whether we talk about people, country, or business, and restaurants are no exception. A coercive breach in a system is catastrophic for a business owner. It not only destroys trust and customer relationships but also puts restaurateurs on a multiyear journey to pay the damage, including both psychological and financial. mPOS devices offer you the ultimate benefits of being PCI DSS compliant, protecting your customers’ valuable credit card details from cybercriminals and hackers using secure payment gateways.
As intellectually attractive as line busting strategy sounds, this concept will surely bring you a spectrum of opportunities to:
- Combat nasty malware;
- Drive sales;
- Enhance customer experience;
- Reduce customer wait time;
- Eliminate bottlenecks; and
- Break the solid wall down between your restaurant and your revenue.
If you want people to visit your Italian restaurant in Rancho Cucamonga to taste your best Italian food without having to wait in the long queues, then consider using line busting approach and mPOS or other self-service devices. Contact us to know more about this approach!