Amazon is a great platform for brands, especially small to mid-sized businesses because it provides a lot of exposure. However, it is also a very competitive e-commerce platform with millions of sellers and products. If a brand wants to stand out on Amazon, they need to implement the right strategy, price their products competitively, and make sure their product page is as perfect as it can be. Product photographs are one of the most important components of these product pages.
That’s why experienced business owners and marketers recommend investing in professional Amazon product photography. Good-quality pictures can help you take your business to the next level. Here’s a look at some reasons why hiring professionals is a good choice:
1. Beautiful Product Pictures
Professionals know how to take beautiful pictures consistently. They employ proven techniques, use good lighting setup, and rely on professional-grade photography equipment to take pictures. Experts also carefully study and edit the raw images until they are ready for public display. These polished product photographs are eye-catching and will immediately ensnare your prospective customer’s attention. While DIY images can be good, they don’t have the visual impact of professional Amazon product photography. If you want your product images to stand out and look good for a long time, relying on professionals is the best choice.
2. Branding and Brand Messaging
Product photographs should convey a specific brand message if you want to stand out on a competitive platform like Amazon.A professional photographer will take time to understand your brand. They will ask questions about your target customers, competitors, and other influential factors. Once they understand the message, they will plan composition, background, lighting, and mood carefully to convey a specific message. For example, a kid’s nutrition brand will have a playful, cheerful, and colorful vibe to suit its target audience. Without proper brand messaging, it is difficult to stand out on a popular website like Amazon.
3. Informative Photographs
A product photograph serves two distinct purposes; it helps draw people’s attention and provides customers with the information they need to make a purchase decision. For example, the product image will highlight the item’s color, texture, dimension, size in comparison to a background element, intricate details, and special characteristics. If you want to draw attention to the texture of the fabric you’re selling, a professional photographer will use a macro lens to zoom in closely and take a close-up picture of the texture. That’s one of the reasons why you should consider investing in Amazon product photography. Professionals know how to pack in as much information into the product picture as possible.
4. Different Types of Product Images
Experts recommend keeping the product page dynamic. That means you need to add different types of product photographs to your page. You can add pictures with a plain background, with relevant elements in the background, and with models and outdoor locations to the product page as well. Amazon allows sellers to upload eight images to the product page. Marketers recommend uploading all eight but you can go for anywhere between 5-8 images to give customers ample information. Professional Amazon product photography usually includes three types of approaches; product on white or solid background, creative in-studio, and lifestyle photography. You can discuss these options with your photographer and decision what combination works best for your brand.
5. Production Amazon Product Photography
Most sellers on Amazon have a large inventory of products, which makes DIY photography very challenging. Experienced product photographers can do production photography, which is the process of taking pictures of many products in quick succession. They can process hundreds of items in a week, delivering polished and consistent pictures to clients in a short time. Professional Amazon product photography is quick and efficient, which is necessary if you want to upload all products to Amazon at the same time so customers can have access to a full inventory.
6. Discounts on Bulk Photography
Most studios have special pricing for bulk orders. For example, if the studio charges around $75 per product for around a dozen products, they may charge around $50 per product if you want to take pictures of over 500 items. Businesses can save a lot of money if they choose bulk photography services instead of sending items to the studio in small batches. Long-term clients also benefit from discounts. It is a good idea to maintain a relationship with a reliable studio to get the most out of Amazon product photography.
7. Professional-Looking Product Pages
Professional product images have a big impact on your overall page. When people click on an Amazon link, their eyes immediately gravitate towards product images. If these pictures look polished and professional, you have had a good impression on your clients and that will linger for the rest of the session. Your entire product page will look crisp, informative, and professional, especially if the text descriptions are written well.
8. According to Amazon’s Standards
Professional Amazon product photographyis a specialized service for this particular platform. The experts will always stay on top of the Amazon guidelines and make note of any changes the platform makes. This ensures you don’t need to worry about your product photographs being rejected by the platform. Experts will make sure the size, dimensions, and composition fit in with Amazon’s guidelines.
9. Competitive Edge
Professional-quality product images will give you a competitive edge. They’ll stand out on crowded search pages and draw people’s attention. Once a prospective customer clicks on the image, you have some time to convince them about the merits of your product and increase the chances of making a sale.
As you can see, professional Amazon product photography is a great investment for businesses. You just need to find the right fit to get the best results. Look at your local product photography studios and ask them for a detailed quote for the job. Compare quotes from two to four professional photographers to find someone that delivers good value.
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