Let’s face it, there’s something about live music that adds to the allure of a venue, whether it’s a restaurant, bar, nightclub, or lounge. You may already have a good playlist lined up to keep your guests entertained, but it’s always great to have a band performing on stage in front of your live audience.
As a restaurateur, hosting live music events can be beneficial to you in numerous ways. It can help you attract new customers while also keeping your regulars happy and coming back for more. Also, it empowers you to enhance the level of customer experience, bring in more revenue, reap higher profit margins, and transform your restaurant into a thriving hotspot for all age groups.
However, before you start searching for musicians or a live band to play at your fine Italian dining restaurant, there are a plethora of things you’ll need to consider to ensure that your venture turns out to be a great success.
So, without further ado, let’s get started!
- Make sure you have the right licensing to play music
First and foremost, you may need to acquire a legal license from any of the performance rights organizations (PROs), such as ASCAP, BMI, or SESAC, to host live music events at your venue. Not having one can result in massive fines or even closure of your bar or restaurant. In some cities like Los Angeles, you may also need a permit to conduct live performances. If you fail to do so, you’ll have to pay a hefty sum of money, or even possibly spend time in jail. So, it’s always a good idea to check with your local police department to see what permits you need to host live music concerts at your restaurant.
- Select a music genre that reflects the ambiance of your restaurant
Second, you need to be very clear about your choice of music for the event. Always pick the music genre based on your target audience and the ambiance of your establishment. For instance, if you’re a big fan of the 80’s rock bands and the theme of your restaurant closely relates to that, then consider hiring classical rock bands. If you own a honky-tonk that typically caters to country music lovers, then don’t even think of hiring a band that plays rock or jazz. As a restauranteur, you need to get some clarity on what type of music will work best for your venue, for e.g. whether rock, jazz, classical, funk, or any other.
- Make some room for musicians
Before you hire a live band, make sure you have sufficient space for it to perform. Take a look at how your restaurant is currently set up and find different ways in which you can rearrange the furniture to make room for a stage or performance area. Turn your tables and chairs in the direction of the stage, and consider leaving some space for dancing in front of the podium. If you’re finding it difficult to handle all of this alone, then hire a design firm to assist you with the new layout.
- Acquire the right music equipment
Having the right audio-visual equipment is paramount when it comes to running a successful live music event. Being a host, it’s important that you have the high-quality equipment to produce a memorable experience for your guests. Always remember, sound quality can either make or break your event, so you better hire an experienced sound technician to ensure that the sound during the live performances is of the highest quality possible. A sound engineer will also make sure that the wiring and other entertainment devices, such as speakers, PA systems, monitors, microphones, and amps, are installed correctly and working effectively. On top of all, he’ll be dealing with all sort of issues or problems that may arise before, after, and during the performance.
- Hire talented musicians
Last but not least, look for sheer talent. This is something you shouldn’t take lightly. If possible, try to pick a live band that is experienced, can play an assorted genre of music, such as classical, R&B, pop, jazz, etc., and most importantly, fits in your event’s profile and available logistics. Always remember, your sole purpose of hosting a live music event is to lure new customers into your restaurant, without alienating your regulars. Before booking a live band for your event, run a quick Google search in your locality, go to open mic nights to listen to local acts, attend concerts, watch YouTube videos, and discover talent through social media channels. Once you find your perfect match, be sure to do an in-depth interview (plus a musical audition) with them. Ask them how much they charge for an event and talk to the previous venue owners where they’ve performed. If everything goes right, invite them to play at your live music event after having an agreement in writing to spare you some grief.
Wrapping UpNow that you know how to host a live event like a pro, don’t delay any further. Book your favorite band or artist for your next event with minimal fuss! If you’re looking for a fine Italian dining restaurant with live music in Rancho Cucamonga, CA, then we’ve got you covered. Contact us today for bookings!